The SMC Bachelor of Business Administration (BBA Marketing) develops a thorough understanding of the most relevant business and management concepts, skills and competencies, with attention given to their real-world application. Covering numerous sub-disciplines, the program provides a comprehensive and holistic overview showing the student how all the parts interact to create value for businesses, customers and the society at large. Its special focus on marketing in the 21st Century, adds an additional unique differentiator to the degree, increasing the graduates’ marketability.
This program is designed for individuals who are either entering the job market or who currently hold junior positions. Given the broad scope of a BBA, the degree provides the necessary foundation for a career in business and management. It is also suitable for self-employed entrepreneurs wishing to gain a better understanding of the various disciplines involved in running their business.
The program is structured as a flexible distance learning program, which can be followed either part-time or full-time, targeted at young aspiring professionals. It is conducted entirely online in a cohort mode. Regular online-meetings are held in the evenings to align with the work schedules of our participants. Physical attendance is not required.
The minimum duration as mentioned in the Key Facts reflects a full-time study approach. Full-time is defined in such way, that students follow all courses in the given sequence as per the ongoing calendar. Each new course starts every two months, except July (Summer Break). Students choose to follow the program part-time and skip a course or courses in order to align with their personal and professional commitments. Part-time students will subsequently pursue skipped courses once offered on the calendar.
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Program Name: Bachelor of Business Administration (BBA Marketing)
Program Category: Higher Education Program
Program Level: EQF / MQF Level 6
Total ECTS Credits: 180
Total Program Learning Hours: 4500
Language of Instruction: English
Mode of Instruction: Online via Distance Learning
Mode of Teaching: Lectures, workshop, placement, asynchronous forums, VLE, etc.
Mode of Assessment: Examination, assignment, project, blog, etc.
Live Online Classes: yes
Physical Presence: no
Degree Awarding Body: SMC Education Group
Accreditation & License: Accredited by MFHEA
License Number: 2019-014