Bachelor of Business Administration

Provided online via distance learning
Program Overview

The SMC Bachelor of Business Administration (BBA Marketing) develops a thorough understanding of the most relevant business and management concepts, skills and competencies, with attention given to their real-world application. Covering numerous subdisciplines, the program provides a comprehensive and holistic overview showing the student how all the parts interact to create value for businesses, customers and the society at large. Its special focus on marketing in the 21st Century, adds an additional unique differentiator to the degree, increasing the graduates’ marketability.

This program is designed for individuals who are either entering the job market or who currently hold junior positions. Given the broad scope of a BBA, the degree provides the necessary foundation for a career in business and management. It is also suitable for self-employed entrepreneurs wishing to gain a better understanding of the various disciplines involved in running their business.

Tuition and Financing Options

Program Objectives
  • To provide students with a basic knowledge and understanding of key business foundation disciplines including the business environment, economics, resource management, business information systems, marketing and quantitative methods
  • To develop key skills such as critical thinking and strategic analysis
  • To provide knowledge and understanding of the principles of entrepreneurship and enterprise development
  • To equip students with the competencies and skills to become global managers
  • To prepare students for possible graduate studies and lifelong learning by developing their intellectual, practical and key (transferable) skills
Program Requirements
  • A completed online application.
  • A certified High School diploma or equivalent (e.g. Matura, Abitur, Baccalaureate) uploaded with the online application form.
  • Official High School transcripts showing at minimum the last two high school years leading to graduation. A scanned transcript must be uploaded with your online application. If the transcript is not in English it must be translated by a certified translation service.
  • Proof of English proficiency. Not needed for students graduating from an English-speaking school.
  • 2 names and contact details of references (e.g. student counselor, teachers, etc.).
Course Outline & Sequence