The SMC Bachelor of Business Administration (BBA Marketing) develops a thorough understanding of the most relevant business and management concepts, skills and competencies, with attention given to their real-world application. Covering numerous sub-disciplines, the program provides a comprehensive and holistic overview showing the student how all the parts interact to create value for businesses, customers and the society at large. Its special focus on marketing in the 21st Century, adds an additional unique differentiator to the degree, increasing the graduates’ marketability.
This program is designed for individuals who are either entering the job market or who currently hold junior positions. Given the broad scope of a BBA, the degree provides the necessary foundation for a career in business and management. It is also suitable for self-employed entrepreneurs wishing to gain a better understanding of the various disciplines involved in running their business.
The program is structured as a flexible distance learning program, which can be followed either part-time or full-time, targeted at young aspiring professionals. It is conducted entirely online in a cohort mode. Regular online-meetings are held in the evenings to align with the work schedules of our participants. Physical attendance is not required.
Program Name: Bachelor of Business Administration (BBA Marketing)
Program Category: Higher Education Program
Program Level: EQF / MQF Level 6
Total ECTS Credits: 180 (6 per course, 12 for the Thesis Research Project)
Language of Instruction: English
Mode of Instruction: Online via Distance Learning
Live Online Classes: yes
Physical Presence: no
Degree Awarding Body: SMC Education Group
Accreditation & License: Accredited by MFHEA
License Number: 2019-014
The SMC BBA in Marketing consists of a broad range of courses designed for students who want to combine the technical and practical aspects of general management and entrepreneurship with solid and actionable expertise in the creation and execution of successful marketing strategies. The course relies on a practical blend of grounded theory, academic research and exploration of real-world business challenges.
The program has been devised for young professional adult audience. The ideal candidate has already demonstrated interest in business, management and specifically marketing throughout their secondary education and respective extra-curricular activities. The desired student audience is ambitious, curious and has already mastered early-on career challenges in either a business administration or junior management or marketing position. The programme is equally suited to aspiring entrepreneurs who want to establish a solid foundation prior to engaging in future venture activities.
SMC student recruitment and related marketing will target a young professional audience (age 22+) comprised of students corresponding to the above profile; targeted campaigns on “professional” social media like LinkedIn and related start-up platforms will support the targeted addressing of the desired audience.
In accordance with the SMC BBA in Marketing guidelines, access to the program is open to any individual meeting the candidate profile and the respective academic entry requirements. SMC will reject applicants that do not fit the desired course target audience even if academic requirements had been met.
- A completed online application.
- A secondary school leaving certificate or equivalent (e.g. Matriculation Certificate, High School Diploma, Matura, Abitur, International Baccalaureate) uploaded with the online application form.
- Official High School transcripts showing at minimum the last two high school years leading to graduation. A scanned transcript must be uploaded with your online application. If the transcript is not in English it must be translated by a certified translation service.
- Proof of English proficiency. Not needed for students graduating from an English-speaking school.
- 2 names and contact details of references (e.g. student counselor, teachers, etc.).
- Up-to-date Curriculum Vitae