Transforming the Fashion Business

Provided online via distance learning
Program Overview

In this specialization, you will analyze the fashion business and how it must evolve into a more inclusive, diverse, and equitable manifestation of itself. You’ll explore the “slow fashion” movement, the historical underpinnings of the current fashion system, and imperatives for a more holistic, sustainable future. You’ll look at the design process from the perspective of analytical and statistical trend forecasting and how to bring new strategies and technologies into your design approach, all while maintaining an awareness of social movements and cultural shifts. And finally, you’ll learn how fashion retail can create memorable, immersive, and innovative experiences that help you and your brand stay relevant in an age of increasing competition and shifting consumer models.


Fashion Systems

The fashion business has grown from the storied Parisian houses of the early 20th century into a global phenomenon. It is highly complex, multi-faceted, and undergoing reinvention. In this course, you will learn about long-standing factors that impact the existing fashion system such as consumption, inclusion, and labor. You’ll explore the “slow fashion” movement, look at holistic and human-centric product development strategies, and build a brand story with core values at its heart. Finally, you’ll consider sustainability and environmental responsibility throughout the fashion design and production processes.

Fashion Design

Fashion design is about looking to the future to innovate for today, but it is important to understand the foundation of the design process. In this course, you will learn about technological developments in fashion design, 3D and digital printing, and artisanal design and craftsmanship. You’ll explore building your brand through design aesthetics, materials, silhouettes and fit. You’ll discover the importance of collaboration with other designers and how new modes of thinking and inspiration are integral to the design process. Finally, you’ll examine the future of fashion forecasting, and how the observation of trends, social movements, politics, environmentalism, and pop culture are crucial to building your brand strategy.

Fashion Retail Transformation

In this course, Parsons faculty and industry experts dive deep into the transformation of fashion retail. You’ll explore the fusion of retail and entertainment and the increasing importance of omnichannel client relationships. Through an examination of disruptive retail innovations, such as on-demand delivery and virtual reality, you’ll learn how industry leaders are keeping up with customer expectations. You’ll look at e-commerce strategies through the lens of listening to and applying customer feedback and how brands stay relevant in the direct-to-consumer marketplace. Finally, you’ll consider the post-COVID consumer and how e-commerce and remote clienteling can be leveraged within the fashion business to ensure customer satisfaction and loyalty.