BBA Learning Outcomes

Bachelor of Business Administration (BBA)

Modules & Learning Outcomes

Complete outcomes (Competences, Knowledge, Skills, Judgment, Communication, Learner, Digital) reproduced verbatim from SMC documentation.

BBAACC101
Fundamentals of Accounting
Recording & analysing transactions, the accounting cycle, financial statements, and theory of accounts.

Module / Unit Description

Introduces accounting for sole proprietorships, partnerships and corporations. Covers recording/analysing transactions, the accounting cycle, record-keeping, financial statements and theory of accounts.

Level 100
BBALAW102
Business Law & Ethics
Legal and ethical frameworks; contracts, negligence, employment law; law–ethics interactions.

Module / Unit Description

Introduces laws and ethical standards in business, consumer and business protection, and the legal–ethical environment. Explores the relationship between legal and ethical standards in managerial decision-making.

Level 100
BBASTAT103
Probability & Statistics
Probability theory & statistics with R; foundations for higher-level statistical modelling.

Module / Unit Description

Introduces probability, distributions, moments, correlation/independence, statistical modelling, data displays, and R computing; prepares for Stage-2 probability and statistics modules.

Level 100
BBACOM104
Business Communication
Concise, persuasive writing; APA style; dynamic presentations; meetings and facilitation.

Module / Unit Description

Develops clear, persuasive professional writing (reports, proposals, tenders, correspondence) and presentation skills, including structure, visuals and delivery; introduces APA style and effective meetings.

Level 100
BBACUL105
Business Cultures & Protocol
Cross-cultural management and communication; business culture models; CSR, ethics and transparency.

Module / Unit Description

Builds understanding of cultural diversity’s impact on business practices and communication; covers CSR and ethical conduct; introduces frameworks for analysing business culture and cross-cultural value sets.

Level 100
BBAMICE106
Introduction to Microeconomics
Economic way of thinking; demand–supply; optimal output; market structures; policy analysis.

Module / Unit Description

Overview of economic thinking with graphical analysis; demand/supply; firm and consumer decisions; optimal output; differences among market structures.

Level 100
BBAMACE107
Introduction to Macroeconomics
GDP, inflation, unemployment; AD–AS & multiplier; fiscal/monetary tools; trade, BOP and exchange rates.

Module / Unit Description

Macro-level economic thinking: key variables, AD–AS and multiplier, cycles, policy tools, balance of payments and foreign exchange determination.

Level 100
BBAMAR108
Fundamentals of Marketing
Marketing process; consumer focus; PLC; positioning & pricing; ethics and sustainability; planning fundamentals.

Module / Unit Description

Covers marketing decisions to sell products/services; introduces a consumer-centric mindset; familiarises learners with the art and science of marketing a product, including ethics and sustainability.

Level 100
BBAFIN109
Financial Management & Planning
Capital budgeting (NPV/IRR/PI), WACC, TVM, risk/return, IFRS, planning/budgeting and corporate finance decisions.

Module / Unit Description

Explores issues in financial management and planning: capital budgeting (NPV, IRR, PI), working capital, credit/receivables, inventory and valuation.

Level 100
BBAMAN110
Management & Business
Managing, planning and controlling; leadership; HRM foundations; decision-making; communication for admin/managerial roles.

Module / Unit Description

Explores core concepts of managing, planning and controlling; builds leadership skills; covers HRM, decision-making and communication for administrative and managerial roles in business and government.

Level 100
BBAENT211
Entrepreneurship
Entrepreneurship theory & practice, family business, opportunity recognition, and business-plan development.

Module / Unit Description

Entrepreneurship is the process of seizing or creating opportunity without regard to the resources controlled. This module deals with theory and practice of managing and owning a business, how new businesses are started, recognizing opportunities, exploiting them, obtaining results, and the problems of running a family business. It teaches steps in creating a good business plan.

Level 200
BBAPRM212
Project Management
Projects in organisational context; knowledge areas; life cycles; teams; documentation; PM software.

Module / Unit Description

Understanding concepts for managing projects in organisational contexts; theoretical dimensions of project management knowledge areas; importance of life cycles, teamwork, roles, administration and documentation.

Level 200
BBAEBUS213
E-Business
E-strategy at corporate/business/operational levels; value creation; IS-enabled processes; enterprise architecture; CMS initiative.

Module / Unit Description

Business models in national and global contexts; e-business strategy framework (macro-environment, industry structure, firm boundaries); markets for e-business; strategy options for value creation; CIO perspective; e-business roadmap steps; design and implementation of an e-business initiative using a CMS.

Level 200
BBAMIS214
Management Information Systems
MIS foundations; DSS; development methodologies; data-driven decisions; BI; risk and technology evolution.

Module / Unit Description

Foundation for understanding information systems: roles, functions, strategies; principles and concepts of IS; motivation for IS in business; technologies and applications; reciprocal relationship between organisation and IT.

Level 200
BBAHRM215
Human Resource Management
Human capital management; diversity/EEO; safety & ethics; compensation; strategic resource planning.

Module / Unit Description

Introduction to complex issues of HRM and human relations; human behaviour and development; issues and challenges impacting organisations.

Level 200
BBASUP216
Purchasing & Supply Chain Management
Global competition, outsourcing, purchasing & SCM theory, negotiation, value chain, supplier performance & CSR.

Module / Unit Description

Understanding competition and challenges of a global economy; outsourcing; purchasing, SCM, negotiation; organisational cost, quality, innovation.

Level 200
BBAINNO217
Management of Innovation & Technology
Technology strategy, innovation processes, IP & licensing, open innovation, industry case applications.

Module / Unit Description

Role of technology innovation in strategy; theoretical knowledge of technological change; how firms innovate and benefit; formulating technology strategy and designing, developing and integrating strategic management of innovation and technology.

Level 200
BBACNG218
Change Management
Integrative study of organisations in changing environments; leadership, systems, ethics; implementation & monitoring.

Module / Unit Description

Cross-functional and strategic perspective on change; contextual factors; organisational systems; sustainable change approaches; social and psychological dimensions; ethical challenges of leading change.

Level 200
BBAPOL219
Business Policy & Strategy
Strategy formulation–implementation–evaluation; integrated decision-making; CSR & sustainability; tools and analyses.

Module / Unit Description

How firms formulate, implement, and evaluate strategies in turbulent environments; integrated decision-making across the strategy process; global strategic management; CSR and the triple-P model; growth modes.

Level 200
BBABUS220
International Business & Trade
Analytical framework for trade; competing theories & empirical work; policy implications; growth & distribution effects; FX & BOP.

Module / Unit Description

Analytical framework for international trade; theory vs real-world data; evaluation of models and policy implications for growth, income distribution, and development; foreign exchange and markets.

Level 200
BBAOPM321
Operations Management
Operations strategy & productivity; capacity, inventory, scheduling; supply networks; quality and improvement.

Module / Unit Description

Introduction to the basic concepts of operations management and the transformation process that converts resources to outputs; systems perspective; debates on contemporary management topics and the role of operations.

Level 300
BBAORG322
Organizational Behaviour & Leadership
Effectiveness, culture, teams, motivation, power/politics, conflict & negotiation, leadership and change.

Module / Unit Description

Improving organisational and individual effectiveness; globalisation; structure and change; teams/groups; technology change; restructuring; employment relationships; workforce diversity; social and economic roles of firms.

Level 300
BBACB323
Consumer Behaviour
Psychology of choice; B2B vs B2C; theory and research; ethics of targeting; digital behaviour applications.

Module / Unit Description

Decision processes in consumer markets; appraisal of consumer-research topics for managerial significance; applying theory to practical marketing situations.

Level 300
BBAMCOM324
Marketing Communications
IMC strategy, media planning, research, and ROI; consumer information processing and promotion planning.

Module / Unit Description

Strategic importance of marcomms; brands exist through long-term communication effects; relationship building via messages, media choice and timing; traditional and digital media.

Level 300
BBABRA325
Brand Building
Brand-centric business strategy; digital storytelling; culture & emotion; evaluation and implementation.

Module / Unit Description

Start-ups and established firms align brand with business/product strategy; emphasis on online media; holistic foundations for long-term success.

Level 300
BBAPRL326
Public Relations
Strategic PR in agencies/organisations; planning; media relations; persuasion; crisis & issues management; ethics.

Module / Unit Description

Origins, purpose and methods of PR; PR planning components; traditional and new media; persuasion; crisis preparation and management; targeting key audiences and demographics.

Level 300
BBAMRK327
Online & Digital Marketing
Full-stack digital marketing: channels, UX, SEO, CRM, social, analytics, mobile/VR; conversion and ethics.

Module / Unit Description

Scope of digital marketing and integration with business/marketing strategy; choosing channels; fundamentals of campaigns; application to business objectives.

Level 300
BBABUSRES328
Research Methods in Business
Research process; qualitative & quantitative designs; instruments; descriptive stats, regression & correlation; team project and presentation.

Module / Unit Description

Overview of social-science research; qualitative and quantitative methods; managerial relevance in strategic/operational contexts; team research project.

Level 300
BBATHESIS
Thesis
Autonomous research project (8,000–10,000 words): proposal → thesis → oral defence; program-level outcomes (MQF L6) evidenced.

Module / Unit Description

  • Independent research and critical study demonstrating depth of knowledge and competences aligned to program outcomes.
  • Aims: formulate research question; apply management concepts/theories; develop framework/model/solution; adopt coherent design; collect/analyse data; show scientific contribution & practical relevance; produce well-structured scholarly text; plan/manage learning.
  • Structure: Pretext; Ch.1 Introduction; Ch.2 Literature Review; Ch.3 Methodology; Ch.4 Data Analysis; Ch.5 Findings; References; Appendices (optional).
  • Minimum duration: 3 months. Expected word count: 8,000–10,000.
  • Deliverables: proposal; (optional) intensive research seminar; thesis; oral defence.
Level 300