The thesis course provides the opportunity for students to benefit from an extended period of independent research and critical study. Learners will explore a topic of interest in detail and thereby gain in-depth knowledge and competences, as outlined in the learning outcomes of the SMC BBA program. Students are expected to show an understanding and awareness of the subject, and to be able to identify, discuss and analyze appropriate texts relevant to the subject of study. Given the marketing emphasis of the BBA program, the research topic should be marketing oriented.

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