Marketing Management

This module provides an overview of the way in which the macroeconomic environment affects the decisions of managers. To achieve this goal, students explore the economic thought of different schools and how do they explain the workings of markets and economic cycles. This module helps students to understand the present economic crisis and in the future to be able to forecast economic busts knowing what information one should pay attention to. We will also consider the role of the entrepreneur and the different ways a company can be structured.

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